I’ve never been particularly good at being creative, and I can’t draw my way out of a paper bag. I can’t style a shoot, and have a really hard committing to something that involves more than 2 colours, BUT, I love building things. This is a surprise to everyone, including my mother and I. You see, we are analysts by nature. We study things like economics, engineering, and sciences. We like breaking down things to the simplest of equations. We like knowing what the causes of events and occurrences are, and if possible, we like fixing them.
It all started with my deep-rooted desire to fix things. Working in various roles starting in customer service instilled the urge to find solutions; solutions to problems that others hadn’t noticed yet. This urge became more apparent when I found my home working as a Product Manager. Finding irregularities was the fun part. I would walk through a product or a launch 10-20 times with my team and find something else wrong every time. It drove my team crazy, but it also made them perfect the products before presenting them.
I left that company after 10 years, because I wanted to build something new. I had no idea what that something new was going to be, but I wasn’t worried. There is always room in the world for the dreamers, and makers. These days I’m known as the crazy one in my group of friends who always tells people how to launch something, or brainstorming and coming up with new ideas for new projects and designs.
I know my limitations. I know that I am not the coder, but when I started working with them, I was made to feel that they were the only “makers” and everyone else was an auxiliary player. That’s the sad reality behind why more non-technical people don’t want to work in the tech sector. The truth is that you don’t have to be a “coder” to be a “maker”. Makers are the ones that take the grandiose ideas and bring them to life. They build critical paths, and hire people, analyze data, plan launches, spread the word, and execute everything needed to make products/services go from conception to reality. There are more than enough roles in the makers pool for non-coders.
Making something come to life, as in making things work in real life, with real clients, and real scenarios, solving real problems, is what drives me. This past March, a few friends and I decided to launch a non-profit inToronto to bring attention to charities around the city through social media. We held an event that took months to plan and execute. It was an amazing night, we raised money, and went home happy. And it opened the door to grow the concept nationwide. That’s what makers do, they’re always looking for ways to build onto each success, and even failures.
The truth is that that’s just one example. I come with the strangest ideas everyday. Things that would lives easier, and concepts that may not be right for our time. The hard part is knowing how to find a market for those ideas. Ideas are a dime a dozen, finding the right market, and executing it correctly, is where things get tough. Right now, one of the funnest project that I’m working on is building Chic Darling into an online Magazine. It’s fun watching traffic spikes, and exploring trends, and hiring people etc.
Why do I build things, you may ask. Well, because its cheaper to do it, and its faster to do. Two of the biggest motivating factors. But its also more rewarding to see something take shape.