Using Short Video Services to Expand Customer Base as an eCommerce Store

October 31, 2013


When it comes to success as an eCommerce store, one of the most important things you can do is expand your customer base. The more paying customers you bring in, the better. Content marketing has become one of the biggest marketing endeavors in the marketing world, but most people wrongly assume that it is limited to written content. Here are some keys for making these short video services help your eCommerce store expand its customer base.

Remember Your Primary Goal

When you’re trying to expand your customer base you need to decide how you want to do that, and how it coordinates with short videos. You might consider trying to draw your potential customers in through how-to or instructional videos, or you might consider establishing a small entertainment video subset that focuses on making your customers laugh or think. But it tends to work best if you have a primary goal so that you can focus on this. The goal you choose must be one that can be accomplished in a short video, and, by short video, you need to remember you’ll have no more than 30 seconds to get your point across, if that.

Remember People Like to Laugh

Even if you decide that your primary method for drawing in your future customers is information, remember that people like to laugh. Unless your subject matter is such that humor is inappropriate, adding humor can be one of your best point of sale options. Usurv found that people are more likely to share videos when they’re humorous. Given the fact that people are more likely to share short videos than long ones, the humor with the short combination is a powerful one.

Have a Takeaway Point

People tend to do better when they can link to a particular improvement or takeaway point. Think of that point as what justifies the time they spend on your eCommerce store or video. Humor may be one of the hardest to accomplish this on, but you can follow Doritos example and actually include interesting or humorous facts that can at least be used for trivia. The takeaway doesn’t have to be profound. In fact, with less than 30 seconds of video to make an impression, it’s best to keep that takeaway point as simple as possible. Otherwise, you could run into some serious problems with communication.

Short video services like Vine and others provide eCommerce stores with a great chance to connect with their customers in a whole new way. In fact, it even allows them more opportunities to connect with and draw in new customers. Focus on a primary goal. Don’t get too ambitious with what you want to accomplish. After all, you’ll have at most 30 seconds. Also remember that people do enjoy laughing, and are more likely to share the videos if it makes them crack a smile. And always include that takeaway point that justifies why they’re watching the video in the first place.