This is may be the post calling the kettle black, but email marketing is one of the best ways to gage new business. I have opted out of using that feature here because what I write here is purely personal. I do, however, have a mailing list for Chic Darling in case you’re inclined to go ahead and sign up for emails with beauty and fashion advice. Men, I know you’re all over it 😉
I wanted to write about email marketing because we use it every day at work. I’m not a marketer by trade, but I do understand the value it provides new ventures. In fact, we’ve had 1 company blow our launch expectations out of the water because their email list was so eager for their new product.
If you aren’t already using email marketing to promote your blog, then you’re leaving money and visitors on the table. Not only is an email list a great tool for keeping your readers updated, but is also ensures that your blog stays relevant and fresh in their minds. However, it’s crucial to treat your subscribers like you would want to be treated. Don’t limit your emails to promotions – that just comes across as spammy. Instead, regularly send out useful information that will make them want to keep visiting your blog to see what you have to offer.
The following are tips to help you make the most out of the email accounts:
- Use your blog to build a newsletter. Although stating the obvious, it’s very important to use your blog posts to your advantage. Always include a sign up link at the bottom of each post that allows readers to join your mailing list if they would be interested in reading similar content. In time, you’ll find that if they were interested enough to read to the bottom of your post, then they will most likely want to keep hearing from you!
- Regularly send out emails to contacts. If you don’t contact your subscribers on a regular basis, then they will forget why they are only your mailing list. This is especially true if they signed up to your list because you offered an incentive to do so, like a free report or a coupon. However, this doesn’t mean that you should abuse their permission and blast them with a barrage of emails, either.
- Segment your list. It’s very important to make sure that only interested contacts receive broadcasts, promotions and newsletters. The better you section out your list, the more interest you’ll receive in the emails that you send because they will be tailored to the interests of the recipient.
- Don’t forget to sign your emails. If you signed up to an email account, you can use the signature function provided to provide your contacts with a way to find you on the web. For example, you can list your name, blog tagline, and a link to your homepage. I believe gmail also has this signature feature.
- Don’t hold your email list hostage. Aside from being required by law, giving your email list the option to unsubscribe without making them jump through hoops is just common courtesy. In other words, prominently display the unsubscribe link and make it easy for people to leave if they want to. After all, there’s no reason to have uninterested contacts one your email list; it only leads to increased spam complaints and a nonexistent click through rate.
On a final note, it’s important to remember that just building a list isn’t enough; there’s more to promoting your bog successfully through email marketing than getting people to click a sign up link. With the email accounts from most hosting accounts that are offered after registering your domain name, it’s never been easier to stay on top of your email marketing plan. In fact, the hardest part is just finding the time to start building a list. Once you have it, staying in touch is simple – and most of all, rewarding if done right.