I love shopping. Yes, I’m a personal finance blogger and can say that out loud. Fall is my favorite time of the year to get my shop on. Turns out that I’m not the only one who loves heading to the mall around this time of year.
7,315 online shoppers immediately after they checked-out from various retailers to take their temperature on fall fashion: The results were surprising.
* Retailers DOMINATE as source of inspiration: 86% of women and 71% of men cite the racks and sites of stores as where they look for ideas about what to buy.
* Fashion magazines didn’t place for men, and finished fifth for women, as 13% cite them as where they look for inspiration.
*68% of those who shop for fall fashion shop throughout the season.
* 1/5 of shoppers in households of 150K+ will spend at least 1K on fall fashion. 6% of those in households who make under 40K will spend at least 1K on fall fashion.
*42% of shoppers will only spend if they’re getting a deal or something is on sale.
The ironic part here is that being in the fashion field, I tend to see the trends the season before, but I do agree that retailers tend to be the place where most people get their ideas.
Take a look at the infographic below and let me know if anything stands out.