Things You Didn’t Know About Fall Fashion Spending

by Marissa on October 23, 2013 · 16 comments

I love shopping. Yes, I’m a personal finance blogger and can say that out loud. Fall is my favorite time of the year to get my shop on. Turns out that I’m not the only one who loves heading to the mall around this time of year.

7,315 online shoppers immediately after they checked-out from various retailers to take their temperature on fall fashion: The results were surprising.

* Retailers DOMINATE as source of inspiration: 86% of women and 71% of men cite the racks and sites of stores as where they look for ideas about what to buy.
* Fashion magazines didn’t place for men, and finished fifth for women, as 13% cite them as where they look for inspiration.
*68% of those who shop for fall fashion shop throughout the season.
* 1/5 of shoppers in households of 150K+ will spend at least 1K on fall fashion. 6% of those in households who make under 40K will spend at least 1K on fall fashion.
*42% of shoppers will only spend if they’re getting a deal or something is on sale.


The ironic part here is that being in the fashion field, I tend to see the trends the season before, but I do agree that retailers tend to be the place where most people get their ideas.

Take a look at the infographic below and let me know if anything stands out. 

  • Sarah Greesonbach

    Those are some crazy statistics! Really makes me wonder what I’m guilty of myself…

    • Marissa

      I know, right!?

  • Erin @ My Alternate Life

    Fall fashion is my favorite as well! There is nothing like a pair of jeggings, boots, and a sweater :). All our fall shopping is done!

    I get my inspiration for all seasons from retailers. I’m not nearly creative enough to put together looks on my own and I don’t pay enough attention to get inspiration on the street.

    • Marissa

      Do you live in a metropolitan city?

  • Michelle

    I’m excited for Fall, mainly because of the clothes and nicer weather. I just bought some new clothing, but spent under $200 thanks to deals!

    • Marissa

      That’s amazing!

  • Debt Blag

    Very interesting stats here. Really makes me wonder if I should talk more men’s fashion on my blog…

  • KK @ Student Debt Survivor

    $1000 seems like a ton of money to spend on “fall clothing”. I’m not sure if I spend much more than that in a year on clothing most years. But I’m probably cheaper than the average consumer. This fall I’m hoping to buy a new fall/winter coat and a new pair of leather boots.

  • Simon @ Modest Money

    And let all the men say Oh-Yeaah! Most of us don’t fall for the hype of fall shopping. Certainly a whole lot of us know exactly what we want when we hit the stores – No secret – Just a few functional & quality clothes…couture can…(shouldn’t finish that :) )
    Out of curiosity though whats with all the shoe buying? Ladies?

  • Donny @ Personal Income

    I thought the percentages on spending between men and women would be a lot higher. Seeing that women are the largest consumers around this time, I figured it would at least be 70/30 between the two.

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