I’m a sucker for a good story, and for brands who can showcase their mission statements, and their mandates really well. I normally can’t help but be moved by stories of companies helping communities that gather together and rebuild from the ground. You won’t find a better example of that than Holiday Inn.
The video below is the amazing story of a brand (Holiday Inn) that put its money where its mouth is, and helped a great movement called MBAs across America by providing them a great place to stay when they are on the road. . The movement, started by Casey Gerald, pairs MBAs with entrepreneurs for 6 weeks to help grow their businesses, and as a byproduct, help the communities surrounding those businesses thrive. One of the best examples of the success of the program is how well it’s working in Detroit- a city that needs all the help it can get.
It’s always refreshing to see businesses step up, and support fundamental changes in the community- not only does it roster a better working a relationship with MBAs, (who are the future leaders of America), but it also helps elevate the community. I work with quite a few companies, and am pretty active in the non-profit space, but I am still really impressed when I see a brand understand the challenges that a community faces so inherently, and are able to support things that shift the dynamics from the very core. Most brands don’t deep dive that much, or have a mandate that touches lives like the movement that Holiday Inn is supporting.
This post has been sponsored by Holiday Inn, but concerns our own opinion.