Paying Full Price Is For Suckers

March 29, 2013

How often do you head to a retail store, pull an item off the rack and pay full price for it. If your answer is, “more than 25% of the time”, then I would classify you as a sucker! Do you know how much effort retail stores put into promotions and advertisements? Without constantly giving people an incentive to walk into their stores, they’d most likely go out of business. And here you are, just strolling in without so much as a coupon to reduce the cost of your purchase. I’d say you’re definitely a sucker.

Online Purchases

Now what if you’re shopping online? There’s probably less chance to use a coupon right? Wrong. While retail stores get a lot of visitors to their site, they have an incredibly difficult time getting people to one click further and make that purchase. So what can they do to add enticement to your purchase? Offer a coupon of course. Granted, the coupon code might not always be right there on the page for you to use, you might have to work for it a little.


Source: via Anna on Pinterest


One of the easiest ways to find a voucher code is to take it to the search engines. Just type in “Coupon code for…” and then just enter in the store that you’re looking for. It’s incredibly easy to find codes for free shipping, so you should at the very least save some money that way, but more often than not, you’ll be able to find a 10% or 20% coupon as well. If you can reduce your checkout total before you make your final click, then I suppose you would no longer be a sucker.

Fashion Apparel

Naturally, some people may think that higher dollar fashion apparel may not offer as many discounts as a regular store, but I don’t believe that this is the case either. In today’s economy, even the higher end stores understand that the buyer needs to feel like they’ve gotten a deal, otherwise they’re just not going to make the purchase. And, since they are a high-end store, they no-doubt have a higher markup as well, which means that they have more of an opportunity to offer a discount and still make a healthy profit from your purchase. So, when you’re in a high-end fashion store, you’ll want to be certain that you’re walking in with a coupon. Or, if you find yourself about to make a purchase online, I’d strongly suggest using fashion discount codes there as well.

You Don’t Need to Shop Retail

Finally, you don’t need to limit yourself to retail shops with brand new products. Sometimes a gently used item can serve the purpose you’re looking for and at a small fraction of the price! For instance, let’s say you’re in the market for some exercise equipment. Instead of heading to the sporting goods store to buy the brand new high-tech treadmill you saw in the sale papers (even though it is on sale). At the rate people are giving up on exercising each and every day, you can probably find an identical treadmill for sale on Craigslist for half the cost of that sale price! There’s nothing wrong with it, the seller just doesn’t use it anymore and wants to stop tripping over it when she goes in the basement! Use your head, and don’t be a sucker.

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  • Michelle March 30, 2013 at 4:06 pm

    I almost always look for coupons before I buy something. Every single clothing store has some sort of email coupon, and if all I have to do is pull it up on my phone, then why not?

    • Marissa April 4, 2013 at 8:59 pm

      I never even thought of that!

  • Lauren @ March 31, 2013 at 12:56 am

    I like to take pride in the fact that I never pay full price for anything, so I’m glad I don’t fit into the sucker category. Department stores especially have sales all the time, the regular price is rarely ever seen unless it just ended up in the store. These are some great options and tips!

    • Marissa April 4, 2013 at 9:01 pm

      Happy to hear that!

  • KK @ Student Debt Survivor March 31, 2013 at 10:34 am

    I never pay full price for anything. If I can find something gently used and at a discount, I’d much rather buy used. I’ve been doing a fair amount of online shopping lately. I always go through ebates and look for coupon codes.

    • Marissa April 4, 2013 at 9:02 pm

      Ebates and I are best friends!

  • Shovellicious March 31, 2013 at 2:04 pm

    I hope I’ll start working soon and I have clothes shopping list that I should have in my wardrobe so I’ll play a little with codes. I’m not sure if it works so great in Europe like it is in USA or Canada but it’s definitely worth trying 🙂

    • Marissa April 4, 2013 at 9:01 pm

      How is the job hunt coming along?

      • Shovellicious April 8, 2013 at 9:55 am

        Thanks, it’s getting better, I had a few interviews and now I’m waiting for their feedback, keeping an eye on other job openings in the meantime. But I hope I’ll be able to share good news soon 🙂