As I mentioned last week, I will be doing a series on How to Get Your Dream Job, particularly if entrepreneurship isn’t for you.
You can see the first part of the series here: How to Get Your Dream Job: Preparation for Resume and Interviews
With the rise of social media, it’s easier than ever to connect with prospective employers online. Unfortunately, it’s even easier to get lost amid the sheer number of other hopeful job seekers, as well. However, there are some things that you can do to make yourself stand out.
The following are tips for using social media to find your dream job:
- LinkedIn: There are two primary ways to utilize LinkedIn: filling out your own job seeking profile, and finding company pages to follow. Make sure that your profile is filled out thoroughly. Most of the time, you will find that companies will not only provide information about their business, but they will also post current job openings on their page, too. You can also use LinkedIn to network with other people in the same industry that you want to enter.
- Twitter: Although you can’t post a resume on Twitter, you can use your profile for networking with people who have like interests and for interacting with companies that you would like to work for. Searching relevant hash tags is a great way to find companies that have immediate job openings. Additionally, make sure you use your description to link to your personal website if you use it for job seeking.
- Facebook: While Facebook is primarily known for keeping in touch with friends and relatives, you can also use it as an effective tool to find employment, as well. Search for company business pages and follow them so that you can interact regularly on their page. It’s also worth noting that a potential employer can come from unexpected places, like your friends list, which makes it crucial to keep you social media presence professional. Remember: prospective employers can look up your Facebook profile just as easily as you can look up their business page – don’t post things on your profile that you wouldn’t want them to see.
- Company Blogs: Following a company’s blog is also a great way to garner attention. Look for companies that you have the most interest in working for, and stay up to date on their news – the easiest way is to subscribe to their RSS feed or mailing list. It’s important to keep your list concise so that you aren’t spreading yourself too thin. Don’t forget to post meaningful comments on their new blog posts that provide insight into the topic or relevant feedback.
Additional ideas for getting found online:
- Use Facebook ads and Adwords to promote your professional website or LinkedIn profile.
- Set up Google alerts to help you find relevant job postings.
- Nurture the online connections that you make while networking – you never know when they will come in handy.
- Join relevant Facebook groups and forums that pertain to the industry that you want to enter and interact regularly.
On a final note, it’s very important to avoid coming across as desperate. For example, excessively posting on a company’s Facebook page, complaining about not having employment – or worse, bad mouthing other potential candidates – all diminish your chances of landing your dream job. Remember, the content that you post online will reflect on you now and in the future. You will find that casting a focused net centered on employers that you would enjoy working for, versus a broad one that encompasses every potential job that pays well, will land you better results.