So its 3 am here and I am writing a rant post. Why you may ask. Well, that is an excellent question. We all work online (blogging by definition is working online) and most of us make a dollar of two doing so.
That is not what my issue is. My issue, ladies and gentlemen, is with those who creates products, packages, and posts about things that they have no idea about. I have come across way too many people who are far too trusting and are easy prey for those online. I have seen hard working people get conned in by people website’s and fork over money for something that vendor can’t provide.
I have seen people write ebooks that are useless. Going on Google for 3 minutes would net you better results.
Let’s face it, ladies and gentlemen, we, as bloggers, can be anything that we want to be online. The sad truth behind that statement is some of us do create a different identity. Having a fashion site does not qualify one to give marketing advice, nor does it make one a social media specialist. Believe it or not, there is a whole lot of marketing in play there. And as much as people think that blogging is the way of the future, they don’t understand the amount of time and hard work it takes to grow your traffic, market yourself and your brand, and build relationships with companies. Writing pitch letters for free stuff does not make you special. Heck I did a case study on writing pitch letters and gaged the percentage of replies. Nearly 80% got back to me. 80%!! The key thing now is to be a relationship with these brands and make it a mutually beneficial relationship, and that is very hard to do. As an advisor who works closely with Brand Managers, the “Fake it till you make it” attitude doesn’t work. They can tell. If you have very little engagement and are selling your “Klout” people will notice.
Heck, I was helping put together a marketing plan for one of the companies that I work with and the amount of creativity and talent on that team blew my mind. Building a brand is hard work, and unless you have an innate understanding of that world, do not con other people.
Which brings me to my next point. I understand that we all want to write about different topics and be well rounded, but unless you actually understand what the heck you’re talking about, don’t post it, or you better have done a ton of research. Like a ton. For example, say you want to write about working for a non-profit, but have never worked for one, and researching or talking to anyone about it didn’t appeal to you. Well, you will sound like a jackass. Not only that, but it will be extremely insulting for those who do work in that sector.
I’m not claiming that I’m perfect. Heck, half the time I don’t know what I’m doing when it comes to a lot of things, but if there is one thing my mom taught me it was that you never give advice to others about things you’re not sure of yourself.
That and I don’t want to look like a jackass.
Also, friends, buyers, readers, please do your research before you buy anything. Look at stats, engagement levels, ask for contact info for previous clients, and always trust your gut. Or spend a few minutes on google. You can find the answers to anything on there.