How often do you think about your brand? Do you think about the offline, and online implications of it? What’s included under your brand umbrella? Does that guide your every day decisions?
It’s January and it’s back to work. You’ve had a bit of time off over Christmas and now it’s time to roll up the sleeves and get stuck back into it. While it can be difficult to shift from ‘holiday-mode’ to ‘work-mode,’ here are some great tips to help you get the working year off to a flying start.
Revisit Your Goals
Your business plan should clearly outline where your business is heading and how it’s going to get there. At the start of the new year, take some time to reacquaint yourself with these goals and make sure you’re on track to achieve them. Perhaps you might want to tweak them a bit to align with new strategies or circumstances. Think of yourself as the captain of a ship; you need to navigate the seas by plotting your position constantly without ever losing sight of your destination.
Review Your Resources
Having the best business plan in the world means very little if you don’t have the right resources to implement it. Perhaps you need to review your staffing arrangements or agreements with external contractors. Do you have the right people for the job and do you have too much or too little work for them? Are there more flexible HR solutions that you could implement to help boost your productivity while keeping your expenses to a minimum? There are plenty of things to think about in this category, so dedicate some time to map out the needs of your business.
Working from home can be a blessing. Instead of spending your day commuting, you can focus on your projects from the comfort of your own house. To ensure you stay productive while at home, check out these tips for styling a functional home office.
1. Buy a Good Desk
Your desk is the key piece of furniture in your office. It will be the home for items you rely on during the work day. A beautiful and functional design helps you concentrate on work, rather than spending your time shuffling around papers and cords. Whether you will be working from home full time, balancing the books or catching up on a few reports before end-of-month, there is a desk design and size to suit your home office. Try looking at the range from a retailer such as Super Amart, and pick out the right design for your needs. Once your desk is in place, the rest of your home office can take shape around it.
2. Use a Comfortable Chair
Your office chair should provide you with plenty of back support and be comfortable to sit on. You are at your most productive when you are feeling comfortable, so your chair is an investment in your health and output level. If you suffer from lower back pain, there are a range of lumbar support chairs available. You can also look at adding a cushion for extra padding.
Most people don’t know this, but I my day job involves working with VC firms and startups. I basically get to hear pitches every day all day. And while most people think that getting on Shark Tank or finding an investor will help them, the reality is that as incredible as your business idea may be, without the backing of significant funds, getting your business off the ground will be difficult. The reality is that a new business requires cash and there is currently good support for businesses and start-ups, largely through the realisation that small businesses are fundamental to a strong economy.
Tip 1. Explore funding options
While it’s good to know that the importance of small business is recognised, you really want to know how to fund your business. Many different funding options exist and it’s worth exploring them to understand which of these are the most lucrative.
Not all of the funds from your business need to come from one source and you may want to consider finance in the short and long term. As the professionals at STBLA know, a short term business loan can be an ideal solution to getting the business off the ground, with longer-term funding streams also in place.
Tip 2. Know your niche and seek funding related to this
There will almost certainly be something unique and special about your idea and the business you want to create. Don’t overlook the fact that there are particular grants and funding opportunities that exist for specific business owners. For example, grants may be offered for people residing in rural areas of for people facing particular life circumstances, such as single parents.
Ensure that you can clearly define your niche. In the pursuit of funding, offering a clear description of your niche market will interest investors and funds providers who want to know what distinguishes your business from others.