Over the years, smartphones have developed massively and, in turn, this has impacted on the business world for the better. And we’re not just talking about communication and using the calendar app to set up a meeting – quite simply, a plethora of businesses wouldn’t even exist if it weren’t for the smartphone.
Here we demonstrate five different ways that smartphones and apps have enhanced or kickstarted a business…
Of course online dating existed before smartphones, but these days it’s all about your location. Tinder, happn and many other dating apps rely on a phone’s GPS signal to find someone a match in their area. Using happn as an example, it works purely by bringing up the people you’ve actually passed at some point in that day. Not only would this not be possible without a smartphone, but it’s a much more enhanced way of finding a love match. For the consumer, it’s far more accurate and enticing.
2. Taxi services
You request, ride and pay for your taxi via your mobile phone with Uber. This app is a prime example of consumer satisfaction improving with the introduction of the smartphone. In a day and age where more people carry cards than cash, it’s far better to have this option when booking a taxi. In fact, the taxi service has never been more convenient.
An industry that is certainly reaping the benefits is the online gambling world. According to a Research and Markets report released in July 2014, the revenue of the global mobile gambling market is set to grow at a rate of 43.08% in terms of total annual wagers over the period 2014-2019. It’s never been easier or more addictive for a consumer to bet on apps or gamble on casino platforms.
4. Takeaway food
Takeaway ordering apps have made it easier than ever for people to order food directly to their front door – forget ringing up or collecting. Just Eat, the UK’s most popular takeaway app, has seen orders and revenues increase by 50%, and it now has a market capitalisation of about £3bn. For the consumer, the star ratings help to decide who to go for, increasing the competitive nature of the food market.
Online banking surprisingly launched as early as the 1980s, which made things an awful lot easier for those with a computer. Fast forward to today, and you’ve got banking apps, allowing consumers to monitor their balance and outgoings on the go within seconds. As well as being convenient, the need to go into a bank is becoming less of a thing, allowing staff to put their efforts into where they’re needed most.
The smartphone has contributed to numerous business successes – these are just a few examples of how people’s lives have changed for the better with its introduction.
How has the smartphone helped you?